From: Steven Kotler
Subject: I want to help you protect your attention, while everyone else panics and falls behind.
21st Century life is a distraction bloodbath...
Chances are that your attention is getting slaughtered alive…
You know what we’re talking about:
Finally, you’re ready to start working on something important.
But, then your phone pings you...
You get sucked in by a new text that causes you to check your email…
Then, you get lost in email for fifteen minutes, finally, you’re ready to re-start work again...
But then a colleague comes over urgently needing something...
This throws you into a reactive state for the THIRD DAMN TIME!
It’s infuriating, and it’s all too familiar.
Finally, you get back into it, but at this point, your mind is so scattered and pulled in different directions that you end up distracting YOURSELF!
You check Instagram, Twitter and then just to make sure you haven’t missed anything... a quick scroll through Slack and email.
All of a sudden two hours have gone by and you’ve barely focused on doing your most important work for more than five minutes!
It’s like your mind is constantly caught between modes; wanting to focus, but never being given the chance to.
And this destroys your overall productivity...
It’s tough to even count how many times the workday has ended and you feel like you’ve barely accomplished anything that actually mattered.
But here’s the thing:
It’s NOT YOUR FAULT!
There is a war out there for your attention.
There are 7.7 billion people on Earth: 4.24 billion of them are on the Internet, 2.27 billion of them are active monthly on Facebook, 1 billion on Instagram.
All of these people want YOUR attention.
They want you to hear them, see them, like them, talk to them, follow them, love them, understand them, buy from them.
They want to claw their way into your mind and steal your attention from you.
And this war on attention is destroying your ability to focus.
Now here's the GOOD NEWS:
The 21st-century distraction bloodbath poses a HUGE opportunity.
If you learn how to protect your attention and focus for long periods, totally uninterrupted, you’ll blaze ahead of everyone else...
While everyone else is swiping Instagram, checking email, gossiping with coworkers, scrolling LinkedIn...
YOU can be deeply focused, totally in flow, blazing through your highest priority work, leaving everyone else for dust...
This is the high-flow advantage.
At the EXACT time that focusing and getting into deep flow states is harder than ever.
Being in that freaky productive, totally uninterrupted state is more valuable than ever.
The big, complex problems and the speed at which we’re moving in the 21st century demands deep focus and flow.
If you can harness the high-flow advantage, by learning how to be one of the few people who can focus, the opportunity is enormous.
This is where Distraction Disruptor becomes your friend.